BUY OR BYE: Too Faced Born This Way Concealer

Recently, I went on the hunt for a new concealer as I thought it was time I venture away from my trusted Tarte Shape Tape, so whilst browsing Cult Beauty I decided to pick up the Too Faced Born This Way Concealer. I know this has been out for a while but I have only just got round to trying it out. I have heard so many things about it and have been putting the product to the test recently.

So, I thought I would share with you all my thoughts on it…


The packaging of the product is very simple, and classic Too Faced. You receive 7ml of product, and it comes in a tube with a doefoot applicator that bends – which is super useful when applying to the face as it allows for a more precise and close application.


The Born This Way Concealer is formulated with so many beneficial ingredients such as coconut water, hyaluronic acid and alpine rose, which all create the perfect mix for moisturised, soft, brightened skin. It’s also oil-free, which is just another bonus!

It’s super thick and creamy, which is always a must for a good under-eye concealer, I haven’t found it to be too heavy either which is always hard to find in a concealer. The only downside, I think, is that the concealer only comes in 16 shades, which isn’t amazing but hopefully they will release more shades as the product gains more exposure.


When using this concealer, I think it works best with a beauty sponge – especially under the eyes. I personally apply this under my eyes, on any blemishes and then blend. It’s super easy to blend, but does need setting straight away to prevent any creases. Since I only typically powder under my eyes, I was worried about lasting power everywhere else on my face but I can happily say this concealer doesn’t budge!


The product retails at £20 – quite a good price tag for a more high-end concealer and personally when it comes to base products, I really don’t mind spending a little extra.


Described by Too Faced as a buildable, hydrating concealer that provides undetectable coverage and helps to hide the appearance of dark circles, lines and wrinkles, I can completely agree! This concealer is perfect for under the eyes, and also for covering blemishes. However, I don’t think it has quite replaced my love for Tarte Shapetape. But, I will certainly repurchase again in the future.

born this way

Have you tried this concealer? Let me know in the comments or on Twitter @Emstagramr

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